What actions will you take in 2014 to gain the most from this future opportunity? Here are the IDC CMO Advisory Service views on the long-term industry trends and new themes that may be on the horizon that will most impact the role of the CMO.
To hear more, listen to a replay of our December 17th webinar.
- Prediction 1 – The CMO role becomes "open for definition" as today's CMO job description becomes considerably more complex and critical.
- Prediction 2 - Innovative CMO and CIO pairs will throw out the rule book when it comes to IT's support of Marketing
- Prediction 3 - By 2020, the Marketing function in leading companies will be radically reshaped into three organizational "systems" - content, channels, and consumption (data)
- Prediction 4 - The best marketers will understand that "Content Marketing" does not equal "Thought Leadership"
- Prediction 5 - Multi-channel coverage becomes an opportunity and a challenge area, as CMOs integrate media silos
- Prediction 6 - 80% of customer data will be wasted due to immature enterprise data "value chains"
- Prediction 7 - By the end of 2014, 60% of CMOs will have formal recruiting process for people with data skills
- Prediction 8 - Only 20% of marketers will receive formal training on analytics and customer data management
- Prediction 9 - Fragmented marketing IT point products and low adoption rate will inhibit companies' ability to win customers
- Prediction 10 - Digital marketing investment will exceed 50% of total program budget by 2016